Google names Sandpoint digital capital of Idaho | Business
Sandpoint has been named the digital capital of Idaho by Google. The annual eCity Awards look at ad and web traffic data to determine the digital capital of each state as part of Google's economic impact report.
The eCity Award recognizes the strongest online business community in each of the 50 states, and for Idaho, that was the destination town of Sandpoint. Google determines the eCities by looking at the ways that local businesses in those areas are using to web to connect with customers and contribute to their local economies.
The search engine pulls the data from their advertising service, AdWords. A pool of businesses from the strongest cities is analyzed to determine how many of them are online, have a social media presence and to see if they allow eCommerce, among other categories. Points are given for each category that the business can say yes to. The community with highest score was named the Digital Capital.